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Leadership Team

Helping our clients and partners find success each day.

Michael Moore (3)

Michael Moore

President and CEO

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Michael is a leader and entrepreneur that has held various leadership roles in the contact center industry.  He started his career by working on some of the first contact center projects at Anderson Consulting and went on to implement solutions at NICE Systems.  Michael started his first company in 2009 in the telecommunications field and then created Group Elite in 2012.  He lives with his family in Montreal, loves hockey and cruising across Canada in his Campagna T-Rex.

William Hawley Group Elite

William Hawley

Chief Operating Officer

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William Hawley is the Chief Operating Officer for Group Elite, overseeing global operations. In this role Bill is responsible for identifying and leading strategic initiatives for services excellence, marketing and sales. Prior to joining Group Elite, he was a pioneer in the customer journey analytics market at ClickFox, increasing their valuation, as well as the development direction and delivery of their platform. He also served as the SVP of Client Services at NICE Systems where he established a highly profitable service organization that contributed to a significant portion of the company’s annual revenue. Prior to his leadership in the CX technology space, he served as VP of Information Systems at FUSA/Bank One and held various senior leadership positions at MBNA America, acquired by Bank of America. Bill is passionate about customer experience solutions and yes, has a few horses to take care of in the hills of Pennsylvania.

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Joel Richardson

SVP of Client Services

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Joel led the success of the Professional Services group for the SMB vertical, helping them attain a 30% year over year growth trajectory. Prior to that, Joel was responsible for transforming Adtech Global from a hardware centric Verint partner to the largest Services partner that Verint had at the time. Adtech Global was later purchased by Verint Systems. Joel has also held various leadership positions in the software industry of Artificial Intelligence, Retail Security as well as Asset Recovery. Joel resides in Atlanta with his wife and black lab. When he's not helping his team succeed, he is visiting his children and racing ATVs.

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Matthew Storm

VP of Marketing

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Previously he was running marketing programs for contact center technology providers such as Jacada, NICE Systems, OpenText and QPC in the Americas, Europe and Middle East. Before working on the vendor side, Matthew got his start in the contact center industry back in the 1990s while working for Dell Computer and various startups where he implemented solutions for workforce management, recording, analytics, predictive dialers and CRM. He has been mentioned in publications such as The Wall Street Journal and The Washington Post, and has presented in over 20 countries on topics such as customer satisfaction, predicting churn, multi-channel communications and employee engagement. Matt is a graduate of Oklahoma State University and has an MBA from St. Edward’s University. He and his wife Karla live in Dallas, Texas and is very proud of his Park Ranger daughter who lives in the D.C. area.

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Sebastien Comtois

VP of Strategic Business Development

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Sebastien has been working in the technology sector since his days back at Bell Canada.  Prior to Group Elite he held partner and channel roles at NICE Systems.  When he's not enabling partners, Sebastien is top-down in his Jeep and surfing the rivers of Quebec.

Shane Maguiness

Shane Maguiness

VP of Global Partner Development

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Shane has been in the contact center industry for over 20 years focusing on the Customer Experience. He has held various roles and helps our global partners meet the CX needs of their contact center customers. When Shane isn't working you are likely to find him with his family at the rink - both his son and daughter play hockey.